Privacy policy

Last updated: 7 October 2026

This policy explains how StandbyKit (trading as Standby) ("we", "us") collects and uses your personal information when you visit standbykit.co.uk, buy from us or contact us. We are the controller of your personal information under UK data protection law. If you have any questions, email hello@standbykit.co.uk.

What we collect
  • Order details: your name, delivery and billing address, email, phone number and what you bought.
  • Payment details: these are handled by Shopify and our payment providers. We never see or store your full card number.
  • Messages: anything you send us by email or through our contact form.
  • Account details: if you create an account, your login details and order history.
  • Website use: your device, browser, IP address and how you use our site, collected through cookies.
  • Marketing preferences: whether you've signed up to our emails.
Why we use it and our legal basis
  • To process and deliver your order, send order and delivery emails and handle returns. Legal basis: to perform our contract with you.
  • To keep tax and accounting records and meet our duties under consumer law. Legal basis: legal obligation.
  • To prevent fraud, keep our site secure, answer your questions and improve our shop. Legal basis: our legitimate interests in running a safe and effective business.
  • To contact you about a product safety issue or recall affecting something you bought. Legal basis: legitimate interests and, where it applies, legal obligation.
  • To send marketing emails, such as kit check reminders. Legal basis: your consent. You can unsubscribe at any time using the link in every email.
  • To use analytics and advertising cookies. Legal basis: your consent through our cookie banner.
Who we share it with

We only share what each one needs:

  • Shopify, which hosts our shop and processes orders and payments for us
  • payment providers, to take payment and prevent fraud
  • delivery companies, to deliver your kit
  • email and marketing tools, if you've signed up to our emails
  • advertising and analytics partners such as Google, only where you've agreed through our cookie banner
  • our accountant, insurers and professional advisers, where needed
  • the police, HMRC or other authorities, where the law requires it

We never sell your personal information.

Shopify

Our shop runs on Shopify, which processes your information on our behalf to run the shop. Shopify may also use some information for its own purposes, such as Shop Pay and fraud prevention, as an independent controller. You can read more in Shopify's Consumer Privacy Policy and exercise your rights with Shopify through its Privacy Portal.

Automated fraud checks

Shopify and our payment providers use automated tools to check orders for fraud. If your order is cancelled because of these checks, you can ask us to review the decision.

Transfers outside the UK

Some of our providers, including Shopify, store or process information outside the UK, for example in Canada, Ireland or the United States. Where they do, the transfer is protected by UK adequacy regulations or approved contract terms.

How long we keep it
  • Orders and accounting records: 6 years, as required for tax.
  • Emails and customer service messages: up to 2 years after our last contact, unless they relate to an order.
  • Marketing: until you unsubscribe.
  • Account details: until you close your account.
Cookies

We use cookies that are needed to run the shop, such as your basket and checkout. With your consent, we also use analytics and advertising cookies. You can change your choice at any time using Cookie preferences at the bottom of every page.

Your rights

You have the right to:

  • ask for a copy of your information
  • ask us to correct it
  • ask us to delete it
  • ask us to restrict or stop using it
  • object to us using it for our legitimate interests or for marketing
  • ask us to transfer it to someone else
  • withdraw your consent at any time

To use any of these rights, email hello@standbykit.co.uk. We'll reply within one month and there's normally no charge. We may need to check your identity first. Some rights have limits, for example we must keep order records for tax.

Children

Our shop is not intended for anyone under 18. We don't knowingly collect information about children.

Security

We use Shopify's secure platform and limit who can access your information. No system is completely secure, so please contact us straight away if you think your information has been misused.

Complaints

If you're unhappy with how we've handled your information, please contact us first. You also have the right to complain to the Information Commissioner's Office at ico.org.uk.

Changes to this policy

We may update this policy. The latest version will always be on this page with the date at the top.

Contact

StandbyKit
hello@standbykit.co.uk

Contact information

StandbyKit (trading as Standby)
Email: hello@standbykit.co.uk
We aim to reply within 5 working days.